Executive Summary:

    ForbiddenShelf.com is an online lingerie company based in Houston, Texas, owned by James Henderson. The company was established in 2021 and has quickly gained a loyal customer base through its unique and high-quality product offerings.

    The company's primary target market is women aged 18-35, with a focus on those who value comfort, style, and affordability in their lingerie purchases. ForbiddenShelf.com offers a wide range of lingerie styles, including bras, panties, shapewear, and sleepwear, in a variety of sizes and colors.

    The company's business model is based on a direct-to-consumer (DTC) approach, with all sales being made through the ForbiddenShelf.com website. This allows the company to maintain a strong connection with its customers and offer a highly personalized shopping experience.

    Financial projections:

    ForbiddenShelf.com is seeking a $500,000 investment to support its growth and expansion. The funds will be used to increase marketing efforts, expand the product line, and improve the company's e-commerce platform.

    Based on the company's strong performance to date and its robust market opportunity, we expect to see significant revenue growth over the next three years. We project revenue to reach $1 million in the first year, $2 million in the second year, and $3 million in the third year.

    Exit strategy:

    The company's long-term goal is to become the leading online lingerie retailer in the United States. To achieve this, the company plans to continue expanding its product line, improving its e-commerce platform, and increasing its marketing efforts.

    In the event that the company is unable to achieve this goal, the owners are open to the possibility of selling the company to a strategic acquirer at a later date.

    Risks and challenges:

    As with any business, there are certain risks and challenges that ForbiddenShelf.com will need to navigate. These include the highly competitive nature of the online retail market, the need to continuously evolve and improve the company's products and services, and the potential for changes in consumer demand or preferences.

    However, the company's strong brand, customer loyalty, and experienced management team position it well to overcome these challenges and continue growing.


    ForbiddenShelf.com is a well-positioned and rapidly growing online lingerie company with a strong market opportunity. The company's unique product offerings and customer-centric approach have helped it build a loyal customer base, and the investment being sought will help the company continue to grow and achieve its long-term goals.