The first range was launched in Covent Garden last night.
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Heidi Klum to launch Intimates line as Elle Machperson departs Bendon.
Partnership launched in line with Breast Cancer Awareness month.
Partnership means bigger and better things for major awards ceremony.
The show will open the 2014 UK Lingerie Awards ceremony on December 3.
Pedestrian space will be increased by up to 50% as part of the plans.
Warm weather in September has been blamed for the slow growth.
The supermodel posted a picture from a new shoot on Instagram.
The new sports bra is designed with comfort in mind.
Frost has come under fire for involving her daughters in the project.