More than £636m will be spent online on Christmas Day, says IMRG.
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Triumph International took the move due to fears of injury.
Ashish Sensarma will join the company on January 7.
The supermodel plays a hit woman in a series of images for SS15.
The sports bra is designed to support breasts up to an FF cup.
The Neighbours actress spoke to Lingerie Insight about her venture.
Sian Hoffman and Maya Hansen will unveil their garments at the event.
Debenhams will be the first UK department store to stock the brand.
The growth was driven by a successful Black Friday, says IMRG.
The retailer has since revised its sizing guide on its website.